OUR STORY
About Balad
Born in Copenhagen. Crafted with purpose. Every piece tells a story.
Where It All Started
Balad was founded in 2018 by two friends with a shared obsession: jewelry that doesn't compromise. We were tired of choosing between quality and price, between timeless and trendy, between luxury and sustainability.
So we started small — a workshop in the Nørrebro district of Copenhagen, a handful of designs, and an unwavering commitment to doing things properly. Today we still make every piece with the same care as that first collection.
WHAT WE STAND FOR
Our Values
Quality First
We use only 925 sterling silver and 18k gold plating. No shortcuts, no compromises on materials or technique.
Timeless Design
We don't chase trends. Our designs are created to be worn for decades — heirlooms in the making.
Fair Pricing
We sell direct to you — no middlemen, no retail markup. Luxury quality at honest prices.
THE PEOPLE
Meet the Team
A small, passionate crew dedicated to making beautiful things.
Sofia Andersen
CO-FOUNDER & DESIGNER
Marcus Lund
CO-FOUNDER & CRAFTSMAN
Ida Kristensen
HEAD OF CUSTOMER EXPERIENCE